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Behind the Brand: Helmut Lang
Minimalism, Media, and the Making of a Fashion Pioneer
Aug 3
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ayra ✧･
1
March 2025
PLT or Prada? How Self-Concept Shapes the Way We Shop
It's no secret that the way we see ourselves plays a role in how we carry ourselves, the decisions that we make and the lives we lead.
Mar 31
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ayra ✧･
1
Controversy and Couture: How Tom Ford Reinvented Gucci’s Image
Tom Ford’s arrival at Gucci in the early ‘90s marked one of the most iconic turnarounds in fashion history.
Mar 1
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ayra ✧･
1
February 2025
The TikTok Effect: How Social Media Traps Us in a Cycle of Overconsumption
My take on consumer culture, social media and fashion as a fashion psychologist.
Feb 5
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ayra ✧･
1
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